http://greganmcmahon.com.au Delivering quantifiable results from digital strategy Thu, 22 Oct 2009 05:33:52 +0000 hourly 1 http://wordpress.com/ http://greganmcmahon.com.au/2009/10/21/online-ads-are-the-yardsticks-broken/#comment-16 Thu, 22 Oct 2009 05:33:52 +0000 http://greganmcmahon.com.au/?p=61#comment-16 I think you’re right. Using display advertising to engage customers with a brand isn’t going away – the real question in my mind is how can marketers measure the success of this engagement in a way that makes sense.

]]> http://greganmcmahon.com.au/2009/10/21/online-ads-are-the-yardsticks-broken/#comment-15 Thu, 22 Oct 2009 05:10:46 +0000 http://greganmcmahon.com.au/?p=61#comment-15 Seem’s to me a similar problem to TV in ‘ratings’ as a measurement. Maybe display is the new big brand advertising you know you must do, but can’t really measure.

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