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	<title>Gregan McMahon &#38; Associates</title>
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	<description>Delivering quantifiable results from digital strategy</description>
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		<title>Mobile Advertising &#8211; Is it REALLY all about apps?</title>
		<link>http://greganmcmahon.com.au/2010/03/25/mobile-advertising-is-it-really-all-about-apps/</link>
		<comments>http://greganmcmahon.com.au/2010/03/25/mobile-advertising-is-it-really-all-about-apps/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 06:02:19 +0000</pubDate>
		<dc:creator>greganmcmahon</dc:creator>
				<category><![CDATA[digital advertising]]></category>

		<guid isPermaLink="false">http://greganmcmahon.com.au/?p=77</guid>
		<description><![CDATA[I recently had the honour of being asked to judge the 2010 AIMIA Awards in both Best Mobile Advertising and Best Mobile Products categories. This was a fascinating exercise on a couple of levels. Perhaps the first thing to strike me was the vast disparity between the number of entries in the mobile advertising category [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greganmcmahon.com.au&amp;blog=9303927&amp;post=77&amp;subd=greganmcmahon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Online Ads &#8211; Are the Yardsticks Broken?</title>
		<link>http://greganmcmahon.com.au/2009/10/21/online-ads-are-the-yardsticks-broken/</link>
		<comments>http://greganmcmahon.com.au/2009/10/21/online-ads-are-the-yardsticks-broken/#comments</comments>
		<pubDate>Wed, 21 Oct 2009 07:46:45 +0000</pubDate>
		<dc:creator>greganmcmahon</dc:creator>
				<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Advertising measurement]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[digital marketing]]></category>

		<guid isPermaLink="false">http://greganmcmahon.com.au/?p=61</guid>
		<description><![CDATA[The GFC has hit the advertising industry hard. The digital advertising industry hasn't escaped unscathed. In a economic downturn the swing from sellers' market to buyers' market is a basic truism of economics. With media buyers demanding more value, more accountability for digital advertising, are the industry's sales models and success metrics - CPM and CTR - really doing digital advertising any favours?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greganmcmahon.com.au&amp;blog=9303927&amp;post=61&amp;subd=greganmcmahon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>App Stores and Garden Walls</title>
		<link>http://greganmcmahon.com.au/2009/09/15/app-stores-and-garden-walls/</link>
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		<pubDate>Mon, 14 Sep 2009 23:21:48 +0000</pubDate>
		<dc:creator>greganmcmahon</dc:creator>
				<category><![CDATA[Content monetization]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[commercial models]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[mobile content]]></category>
		<category><![CDATA[walled garden]]></category>

		<guid isPermaLink="false">http://greganmcmahon.com.au/?p=51</guid>
		<description><![CDATA[Walled gardens are a funny old thing.

They’re fairly roundly disparaged by most observers of the Internet. After all, content consumers don’t want to be told what to consumer they want to be free to choose. Right?

But since Quantum Link changed its name to America Online (AOL) in October 1989, walled gardens – and their wall-less equivalent, the portals – have had a big impact on how digital content is consumed.

And walled gardens are still around - some, like the iPhone App Store are phenomenally successful. What does this mean for the digital content and advertising value chain?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greganmcmahon.com.au&amp;blog=9303927&amp;post=51&amp;subd=greganmcmahon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Paid content &#8211; everything old is new again!</title>
		<link>http://greganmcmahon.com.au/2009/09/04/paid-content-everything-old-is-new-again/</link>
		<comments>http://greganmcmahon.com.au/2009/09/04/paid-content-everything-old-is-new-again/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 00:57:43 +0000</pubDate>
		<dc:creator>greganmcmahon</dc:creator>
				<category><![CDATA[Content monetization]]></category>
		<category><![CDATA[commercial models]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Paid content]]></category>

		<guid isPermaLink="false">http://greganmcmahon.wordpress.com/?p=3</guid>
		<description><![CDATA[Apple can do it. Rupert wants to do it. The world-wide music and movie industries are desperately searching for a model that will work for everyone. Even the SMH&#8217;s Richard Glover seems to think it&#8217;s a good idea. User pays content is back in the news. In the crazy days when digital advertising was growing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=greganmcmahon.com.au&amp;blog=9303927&amp;post=3&amp;subd=greganmcmahon&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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